Trying
As the craft industry’s demographics change, what can Beer City USA teach us about how history impacts beer today?
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Part of my routine is to scroll through Untappd to see if I can spot any common threads to the compliments or complaints... but I don't put a huge amount of stock in the average score (see this post). Blind rating by a skilled tasting panel is the gold standard... but having a large/diverse group of beer drinkers give you feedback has value as well! With four years of Untappd scores for our IPAs at my disposal, I thought it would be interesting to see which hops "the beer drinking public" preferred in Sapwood Cellars IPAs and DIPAs!
We started this series of IPAs when we opened to showcase our favorite hop varieties. We recently released #22 (Citra-Motueka). All of the batches were 6.5-7.5% ABV, with similar malt bills (American pale barley, chit, wheat, and oats), fermented with an English-leaning yeast, and dry-hopped post-crash at 3-4 lbs/bbl. The table below is the average Untappd score of all batches dry hopped with the variety listed.
The table below include all 65 "big batch" IPAs and DIPAs we've released that don't contain adjuncts (although I did include Phantasm beers). These are diverse in terms of recipe construction, alcohol strength, and dry hopping rate. As a result, the scores are a bit more prone to bias compared to the Cheater Hops data set.
For some batches you'd expect to see a high rating due to pairing two great hops together (e.g., Nelson/Galaxy or Mosaic/Citra). Both varieties score well across all our beers, so no surprise combing them results in a well-rated IPA. More interesting is sorting by the average standard deviation for the hops included. This shows which combinations rated higher than expected given the average scores for those hops across all beers. Snip Snap (Citra/Galaxy), Cheater Hops #22 (Citra/Motueka), Shard Blade (Mosaic/Galaxy), Cheater Hops #13 (Mosaic/Simcoe), and The Dragon (Nelson Sauvin/Mosaic/Hallertau Blanc) were all in the top-10 "overachievers." These hop blends follow different approaches either "leaning into" a particular flavor (fruity, or winey) or balancing fruity with a danker variety.
Rounding out the top-10 are two all-Simcoe (Cheater Hops #12 and Drenched in Green), two all-Mosaic (Fundle Bundle and TDH Trial #1), and an all-Nelson beer (3S4MP). Certainly a sign that these hops can shine alone compared to Citra and Motueka which are highly rated in blends, but haven't exceled in single-hop beers (despite our best efforts). Of course you need a great lot of hops for this to work; the bottom-10 also includes single-hop beers featuring: Simcoe (Cheater Hops #9), Nelson Sauvin (Cheater Hops #11), and Mosaic (Fumble Bumble)!
Two beers with Galaxy and Nelson (Cheater X and X2) each had a standard deviation close to 0. They still rate well, but no better or worse than expected across all beers with Nelson or Galaxy.
Surprisingly three of the bottom four included three varieties Cheater Hops #7 (Simcoe, Citra, Mosaic) Cheater Hops #6 (Motueka, Mosaic, Simcoe) False Peak (Idaho 7, Sultana, Citra). Blending hops can create a generic "hoppiness." These beers may have been missing a distinct "wow" aroma for people to grab onto.
The high/low scores for different batches brewed with the same single hop variety really drives home how unreliable this data likely is. Without multiple batches hopped with the same hop combination, it is impossible to say with certainty if a beer scored well because of aromatic synergy or a delicious lot of hops. Luckily several of the top-rated combinations are beers we have brewed multiple times.
The data does suggest to me that using one or two varieties for the dry hop is the best bet for making the most appealing IPA unless you have something very specific in mind. Often when breweries use a large number of hop varieties in a beer it is to promote consistency (batch-to-batch and year-to-year). It would be interesting to expand the data set to include beers from other breweries. That would produce data that is less specific to our particular brewing approach, hop sourcing, and customers' palates.
When Bhavik Modi walked into his first ever sales meeting for his new craft beer line, he wasn’t alone. Tiffany Wooten, a veteran sales representative from brewery incubator Pilot Project Brewing, was by his side, convincing the team at high-end contemporary Indian restaurant ROOH Chicago to serve Azadi Brewing’s cardamom golden ale and Kesar mango […]
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Entrepreneurship and Equity in Brewing provides BIPOC and other underrepresented individuals with opportunities in the craft brewing business.
The post EEB: Opening Doors to a More Inclusive Brewing Community appeared first on CraftBeer.com.
Dozens of U.S. growers supply breweries with high-quality hops. These hop farms are often family-run, and count their acreage in double-digits vs. thousands.
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You know the saying: “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” Well, beer’s always been there for fish, but only recently have chefs around the country sufficiently established the pairings between seafood and suds to make them part […]
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Nothing attracts customers to a brewery more than incredible beer. But a close second? An incredible location!
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Beer history is a fragile thing. So much of it has been lost to time because objects, artifacts, and recipes lacked a caretaker at a crucial time.
The post Telling Today’s Craft Beer Drinkers the Story of Yesterday’s Breweries appeared first on CraftBeer.com.