craft beer

On their surfaces the fermentations of beer and wine seem like they should be similar. A cool, sugary liquid is inoculated with Saccharomyces cerevisiae (or a close relative) and the eventual product is packaged with a goal of minimizing oxidation. Why then are the two approached in such fundamentally different ways from yeast pitching rate to the use of oxygen scavengers?

I’ve only made a handful on wine kits over the years so I’m by no means an expert vintner. That said, I’ve been thinking about cider while I wait for TTB-approval to begin production at Sapwood Cellars. The question is, do we approach it like a beer or a wine?

Wine yeast for a Flemish Red

Wine yeast has a different history than beer yeast. Where ale and lager strains have been domesticated for centuries, most wine strains were at best semi-domesticated until the last few decades. A big reason for that is the seasonal production differences between the two products. Dried grain and hops store and ship easily compared to grapes, so harvesting and repitching yeast was common in beer long before wine (which relied on an annual spontaneous fermentation).

Wine strains are still less domesticated (more wild) and thus tend to be more “competitive” than beer yeast, producing kill factors and generally being able to bootstrap up from low cell counts. As a result, suggested pitching rates for wine are usually much lower than for beer. A typical pitching rate for a 1.080 beer might be 3 grams of dried yeast per gallon, where wine is usually 1 g per gallon. This is also reflected in the package size for the strains (5 g vs. 11.5 g).

For home winemakers anyway, it is difficult to find best-practices for things like pitching rate and oxygenation. We can certainly debate the credibility and accuracy of the advice, but homebrewers have widely referenced formulas and targets for these based on original gravity and type of yeast (ale vs. lager).

Riesling Fermentation

Wine must isn't boiled to avoid destroying its fresh fruit flavor, so without chemical intervention there is no “clean slate” to begin fermentation. Even pitching a pure culture of yeast wouldn’t guarantee a product that doesn't eventually sour or go off. That helps to explain the common uses of antimicrobial sulfite and sorbate (which winemakers have widely referenced formulas for dosing rate). Chemical stabilization also allows the packaging of sweet wines, where brewers have mash temperature to control fermentability.

Most of the analysis of wine, must, and fermentation has happened since the 1970s. Where some of the earliest work on microbiology (not to mention scientific measurement) was from breweries a century earlier. Beer became science-ified first thanks to the earlier industrialization of brewing (again a result of the differences in ingredients). 

Saison Fermentation

Modern breweries are built upon keeping oxygen out of the beer post-fermentation. Much of this is accomplished with purging with carbon dioxide or nitrogen and transfers and packaging under pressure. Conversely, conventional wine production relies on dosing with metabisulfite (a potent oxygen scavenger) to neutralize oxidation while the process doesn’t do as much to avoid it.

Part of this is that breweries may make 25 or more batches of beer in a given fermenter each year, while seasonal wineries don’t have this luxury. This means even smaller breweries can afford to spend more on their equipment allowing for transfers under pressure rather than pumps. Dealing with force-carbonation makes pressure vessels a requirement. There are also stages of winemaking, like punch-downs or separating the skins from the fermented wine, that are nearly impossible to do without introducing some oxygen. There is also an expectation of stability and ageability with wine.

Traditionally beer was naturally carbonated, which allows the yeast to scavenge oxygen introduced during packaging. Combine that with typical quick consumption and oxidation wasn't as large of a concern until recently.

Natural wineries that avoid the addition of sulfites do take some cues from brewing in limiting oxygen, but this is currently a growing but still niche winemaking approach.

Chemical additions for a white wine kit

Beer has always been a recipe: grains, water, and herbs at a minimum. Sugars, fruit, spices etc. all have a historic precedent in brewing. It is no big surprise then that brewers are more likely to add 100 different ingredients than vintners who can make wine from crushed grapes alone - although adulteration had a historic place. Most of the wines I see with a "flavor" addition (e.g., chocolate, almond etc.) are inexpensive gimmicks. The lone exception is herbs in wines like vermouth. Where most of the expensive highly sought-after beers contain additions that fall outside of the core ingredients.

Modern wineries add all sorts of processing aids, acid/sugar adjustments, nutrients etc. but generally with the goal of balancing, showcasing, or heightening the fruit expression. Wine strains are now carefully selected to have specific interactions to increase aromatic compounds (e.g., the ability to converts the thiol 3MH to 3MHA). Wine yeast blends are also popular with one strain freeing a compound and another converting it. All things that are rarely considered for brewing.

Brewers have only relatively recently begun to embrace aging in oak barrels, something many wineries never gave up on when stainless steel became the standard. Brewers have very much relied on the secondhand barrels from wine and spirit production rather than buying new or directly supporting coopers.

This goes after the larger point that brewers are currently less tethered to their industry's recent past than wineries. The most popular craft beers of today don't look or smell like any beers that were produced 30 years ago, while wines have remained relatively unchanged. Much of the American craft beer boom was based on taking dead or dying styles, ingredients, and techniques and resurrecting them. It is great to see the same becoming more popular in wine with the resurgence of orange wine, obscure varietals, and natural winemaking.

Barrels for aging

I’m not here to argue that either brewers or vintners are better. I think there are things that each side could learn from the other. Why don’t we see dry hopped wine? Why don’t brewers add 5 PPM of metabisulfite as insurance for the hazy IPAs? Why don’t we see more wineries reduce their sulfite usage by purging their tanks and bottles? Why don’t we see more brewers celebrate the terroir of local ingredients? I even wrote an article for BYO about using wine yeast in beer.

Someone could likely write a similar article about distilleries, cideries, sake-producers, etc. The point is to get out of your box, and see what other experts suggest in their chosen domain. Determine if any of it is useful to what you do!

I've talked to cidermakers who operate just like a winery in terms of their fermentation and highlighting of the apples, while others are clearly more influenced by craft beer (take Graft). We'll likely take a hybrid approach for our ciders, using our best low-oxygen transfers along with winemaking techniques that make sense to us. Celebrating the character of the apples, but still sometimes having fun with additional flavors.


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Like it or not, online beer ratings have been one of the big drivers of craft beer over the last 20 years. As a brewery, you don't need to cater to them, but high scores can drive sales and excitement.

I spent a good deal of time on BeerAdvocate during my first few years of beer drinking (2005-2008). Reading other's reviews was beneficial for my palate and beer vocabulary. I reviewed a couple hundred beers, which gave me confidence to "review" my homebrew for this blog. However, there were aspects of trying to track down all the top beers that made it not entirely healthy. Whether it was fear of missing out on a new release, or the thrill of the catch outweighing the enjoyment of actually drinking the beer. I  find how many new beers there are now freeing, there is no way to try them all, so I don't try!

Untappd Logo

Now that Untappd is the dominant player I'll glance at reviews (especially for one of our new releases), but I don't rate. It's rare to see a review that has much insight into the beer. Even the negative ones are rarely constructive. As an aside, I find it a bit weird when people in the local beer industry rate our offerings. Generally they are kind, but it just seems strange to publicly review "competing" products.

For four or five years I maintained a spreadsheet to track the beers I drank and those I wanted to try. I weighted the beers not just on their average BeerAdvocate score, but on the score relative to their style. That's to say I was more interested in trying a Czech Pilsner rated 4.2 more than a DIPA at 4.3 because Pilsners generally have lower scores. If all you drink are the top rated beers, you'll be drinking mostly the same handful of styles from a small selection of breweries. Why is that though?

My homemade beer ranking spreadsheet

Whether it is the BeerAvocate Top 100, Rate Beer's Top 50, and Untappd's Top Beers they all show a similar bias towards strong adjunct stouts, DIPAs, and fruited sours. I don't think the collective beer rater score aligns with what the average beer drinker enjoys the most or drinks regularly. It is a result of a collection of factors that are inherent to the sort of hedonistic rating system.

So what makes beers and breweries score well?

Big/Accessible Flavors

People love assertive flavors. Once you've tried a few hundred (or thousand) beers, it is difficult to get a "wow" response from malt, hops, and yeast. This is especially true in a small sample or in close proximity to other beers (e.g., tasting flight, bottle share, festival). So many of the top beers don't taste like "beer" they taste like maple, coconut, bourbon, chocolate, coffee, cherries etc. If you say there is a flavor in the beer everyone wants to taste it... looking at reviews for our Vanillafort, it is amazing how divergent the experiences are. Despite a (to my palate) huge vanilla flavor (one bean per 5 gallons), some people don't taste it.

Vanillafort and vanilla beans

Sweetness is naturally pleasant. It's a flavor our palates evolved to prefer over sour/bitter because it is a sign of safe calories. That said, too much can also make a beer less drinkable. I enjoy samples of pastry stouts, but most of them don't call for a second pour. Balance between sweet-bitter or sweet-sour makes a beer that calls for another sip, and a second pour.

Even the most popular IPAs have gone from dry/bitter to sweet/fruity. They are beers that are less of an acquired taste. More enjoyable to a wider spectrum of drinkers. I'm amazed how many of the contractors, delivery drivers, and other non-beer nerds who visit the brewery mention that they are now into IPAs.

If you want a high brewery average, one approach is simply to not brew styles that have low average ratings. That said, for tap room sales it can really help to have at least one "accessible" beer on the menu. For us that has always been a low-bitterness wheat beer with a little yeast character, and a fruity hop aroma. Their scores drag our average down, but it is worth it for us.

Exclusivity

The easier a beer is to obtain, the more people will try it. The problem is that you don't want everyone rating your beer. To get high scores it helps to apply a pressure that causes only people who are excited about the beer to drink (and rate it). This can take a variety of forms, but the easiest is a small production paired with a high price-point and limited distribution. You can make the world's best sour beer, but if it is on the shelf for $3 a bottle at 100 liquor stores you'll get plenty of people sampling it that hate sour beers. Even with our relatively limited availability we get reviews like "My favorite sour beer ever!" 1.5 stars... The problem with averages is that a handful of really low scores have a big impact.

I'll be interested to see how our club-exclusive bottles of sour beer rate compared to the ones available to the general public. The people who joined self-identified as fans of ours and sour beers. My old homebrewing buddy Michael Thorpe has used clubs to huge success at Afterthought Brewing (around #20 on Untappd's Top Rated Breweries). In addition to directing his limited volume towards the right consumers, clubs allow him to brew the sorts of weird/esoteric (delicious) beers that might not work on a general audience (gin barrels, buckwheat, dandelions, paw paw etc.).

Jeff pitching Afterthought dregs


As noted above some styles have higher average reviews than others. Simply not brewing low-rated styles goes a long way towards ensuring a high overall brewery average. Anytime I feel like one of our beers is underappreciated, I go look at the sub-4 average of Hill Farmstead Mary, one of my favorite beers. Afterthought recently announced a new non-sour brand, which will prevent beer styles with lower averages from "dragging down" the average for Afterthought.

I remember there being debate over the minimum serving size for a review on BeerAdvocate. I think a few ounces of a maple-bacon-bourbon imperial stout is plenty. However for session beers, can you really judge a beer that is intended to be consumed in quantity based on a sip or two? We don't do sample flights at Sapwood Cellars. We sell half-pours for half the price of full pours. Not having a flight reduces people ordering beers they won't enjoy just to fill out a paddle. It also means that more people will give a beer a real chance, drinking 7 oz gives more time for your palate to adjust and for you to get a better feel for the balance and drinkability. What kills me is seeing people review one of our sessions beers based on a free "taste."

Another option is physical distance. Most trekking to Casey, De Garde, or Hill Farmstead are excited to be going there and ready to be impressed. It helps that all three brew world-class sour beers, but I'm not sure the ratings would be quite as good if they were located in an easily-accessible urban center.

The trick to getting to the Top Beer lists is that you need a lot of reviews to bring the weighted average up close to the average review. So having a barrier, but still brewing enough beer and being a big enough draw to get tens of thousands of check-ins and ratings. Organic growth helps, starting small, and generating enough excitement to bring people from far and wide. Lines (like those at Tree House) then help to keep up the exclusivity, not many people who hate hazy IPAs are going to wait in line for an hour to buy the new release - unless it is to trade.

My only visit to Tree House brewing

Shelf Stability/Control 

Many of the best rated beers are bulletproof. Big stouts and sours last well even when not handled or stored properly. This means that even someone drinking a bottle months or years after release is mostly assured a good experience. Most other styles really don't store well and are at their best fresh.

Conversely, hazy IPAs are one of the most delicate styles. I think it's funny that some brewers talk about hiding flaws in a NEIPA. While you sure don't need to have perfect fermentation control to make a great hop-bomb, they are not forgiving at all when it comes to packaging and oxygen pick-up. That's partly the reason that the best regarded brewers of the style retail most of the canned product themselves. Alchemist, Trillium, Tree House, Tired Hands, Hill Farmstead, Aslin, Over Half etc. all focus on direct-to-consumer sales. That ensures the beer doesn't sit on a truck or shelf for a large amount of time before a consumer gets it. Consumers seem to be more aware than they once were (especially for these beers) that freshness matters.

Trillium, Aslin, and Alchemist

Of course the margins are best when selling direct too, so any brewery that is able to sell cases out the door will. It can turn into a positive feedback loop, where the beer is purchased/consumed fresh which makes the beer drinker more likely to return. This worked well for Russian River, not bottling Pliny the Elder until there was enough demand that it won't sit on the shelf for more than a week.

Sure the actual packaging process (limiting dissolved oxygen) is important. But generally an OK job on a two-week-old can will win out over a great job on a two-month old can.

The ultimate is to have people drink draft at your brewery. That way you can control the freshness, serving temperature, glassware, atmosphere etc. That said, I notice the scores for our beers in growlers are usually higher than draft. I suspect that this is about self-selection, people who enjoyed the beer on draft are more likely to take a growler home and rate it well. It might also be a way for people to appear grateful to someone who brought a beer for them to try.

Reputation

This is one area where blind-judged beer competitions have a clear edge over general consumer ratings. When you know what you're drinking, that knowledge will change your perception. Partly it is subconscious, you give a break to a brewery that makes good beer. Or after a lot of effort to procure a bottle you don't want to feel like you wasted money/time. It can be more overt. I've had friends tell me that they'll skip entering a rating for our beer if it would be too low. I remember boosting the score of the first bottle of Cantillon St. Lamvinus I drank, it was so sour... but I didn't want to be that 22 year old who panned what people consider to be one of the best beers in the world.

I could also be cynical, but I can imagine someone buying a case of a new beer to trade and wanting to make sure they get good "value" by helping the score for the beer. Might be doubly true for a one-off beer with aging potential!

Sapwood Cellars has done pretty well in our first year. Out of more than 100 breweries in Maryland, we have the third-highest average score (4.06) on Untappd. That isn't even close to meaning that our beer is "better" than anyone below us though. In addition to being solid brewers, we're helped by our selection of styles (mostly IPAs and sours) and by selling almost all of our beer on premise. Hopefully that feeds a good reputation, which further drives scores as we continue to hone our process.

Rum, Apple, Apple tripel



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Brewing beer at home changed the course of my life. At first it was merely a fun way to explore my drink of choice, and an excuse to hang out with friends. As time passed it became a larger part of my life, a side-hustle, a reason to travel, altered who I am. I always hated public speaking… until I figured out that I’m engaging when I care about the material. I was never passionate about reading, researching, and writing, until they meant I could learn to brew better beer and share my passion. I met many of my friends at homebrew club meetings, through this blog, and homebrewing forums. I worked a boring government desk job for 12 years, until brewing allowed me to open a business!


That’s why I'm sad that homebrewing is on the decline in America. I see it at DC Homebrewer’s meetings, where there aren’t nearly as many fresh faces as there were five years ago. The closures of retailers, like the recent announcement from Love2Brew. The surveys from the American Homebrewer’s Association gives hard numbers: from 1.2 million homebrewers in 2013, to 1.1 million in 2017.

Anecdotally over the last 30 years, American homebrewing has experienced three similar dips. Roughly the early-1990s, early-2000s, and the last few years. These coincide with three pivotal moments in commercial beer availability.

By the early 1990s most parts of the country had a selection of bottled craft beer from the likes of Sierra Nevada, Boston Beer, not to mention a few local breweries. No longer were beer drinkers limited to macro lagers and stale impotrs, because hoppy pale ales, malty browns, and roasty stouts were available coast-to-coast. I've met a few former homebrewers who thought that was enough selection to make homebrewing superfluous. There were still plenty of people who wanted to drink a wider range of styles though, and that still meant brewing their own.


A decade later with the opening and expansion of breweries like Allagash, Dogfish Head, New Belgium and hundreds more, the selection and availability of craft beer had exploded. You could find wit, kolsch, imperial stouts, apricot pale, IPA and a multitude more everywhere. Most cities had stores where you could pick from hundreds if not thousands of bottles. Again, some homebrewers didn’t see the need to keep brewing when they could drink a solid example of pretty much any style. Still though, many homebrewers wanted greater variety, unique flavors, and ua-fresh beer.


Now we’re in another slide. With more than 6,000 breweries spread across the country, most Americans can take a short drive to visit a different brewery tasting rooms every week for a few months without repeating. Not only that, but the old model of four core beers, four seasonals, and a couple special releases is  gone. Many breweries are producing 50 or more beers each year. The variety is staggering, and again many former homebrewers are happy to reduce their risk/effort and sample as many new beers as they desire. Not only is homebrewing suffering, but so are many of the breweries from those previous waves… Smuttynose, Green Flash etc.


In the chart below, the red line represents Google searches for "Brewery" the blue is "Homebrewing." December 2008 is the closest they have been (29 to 13), while July 2018 was the furthest (100 to 5). That's to say that while search interest in breweries has more than tripled over the last ten years, during the same time interest in homebrewing has dropped in half.


Where does homebrewing go from here?

There have always been different types of homebrewers, different reasons they brew. There will always be homebrewers. Those who brew not to save money, or drink the “best” beer, but who love the process. Those who are passionate about recipe design, microbiology, botany, community. engineering, culinary techniques, and experimentation. For them craft beer is a source of inspiration, but not a replacement for the hobby!

I don't view automated homebrewing systems as a threat to traditional homebrewing or a big boon for the hobby. If I hear one more new product that bills itself as the “Keurig” of beer… I’m going to lose it! It isn’t even like Keurig is synonymous with high quality coffee. I just don’t see any product that makes brewing that easy gaining a strong foothold because brewing beer involves more care than coffee and to-the-minute freshness isn't as important. You can buy a six pack at the store for less than it takes to brew these, and enjoy a bottle each night. The automated systems will always make beer that isn't as good as commercial, at a higher price-point. Not that automated wort production isn't appealing (and useful) for homebrewers looking to devote less time to the process.

If this time is like the previous two lulls, homebrewing is due for another bounce. Maybe the continual push for novelty in craft brewing, extra-bold flavors, and lack of true originality turns people off. Lack of quality, high prices, poor quality control, beer that sits too long before being sold… honestly now that I know how good IPA tastes within a month of brewing, I rarely buy a six-pack off the shelf. Hopefully as more consumers become accustomed to really fresh beer at tasting rooms, they get interested in brewing it for themselves! Maybe the greater number of people drinking craft beer simply gets more people interested in brewing.

The second option is decline. As quality beer becomes more accessible the price will be pushed down, making it an even more attractive option for marginal-homebrewers. Homebrewing becomes an even more specialized/nerdy hobby, and we lose out on the vibrancy that new hobbyists bring.

My best guess is that we're reaching stasis. There won't be a return the levels of excitement and engagement we saw ten years ago. There will still be plenty of people who drink craft beer, and try their hand at homebrewing, but only enough to replace all of the homebrewers who stop to drink craft beer or join the industry.

Homebrewing Matters

Drinking beer wouldn't have done the same thing for my life as homebrewing. An active engagement with brewing is the best way to really understand and appreciate beer. It caused me to learn and grow in areas that aren't really connected to beer or brewing. I understand that drinking a beer and checking in on Untappd is no-risk (I wrote a couple hundred reviews on BeerAdvocate), but it doesn't really lead to anything. Drinking beer is a diversion, brewing beer can change your life!


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